By For the first time in decades, Long Beach has become a two-newspaper town.
After being the main source of the city’s news for more than a century, the well-established Long Beach Press-Telegram is now forced to share the limelight.
The Long Beach Register has started printing its first issues, and now a non-violent war has erupted between the rival newspapers.
The impending competition for subscribers and profits has already led to a boost in the quality of written content and more coverage of everything Long Beach.
It turns out that when faced with competition, both papers are stepping up their game.
Although some may see the Long Beach Register as a direct threat to the Press-Telegram as well as the Daily 49er, we welcome the challenge that another newspaper will bring.
If we include the Daily 49er, Long Beach is actually a three-newspaper town with each of us fighting for readership and attention from Long Beach residents.
Although it will be difficult to compete with the Long Beach Register and Press-Telegram, we will ensure that our content’s quality does not waver in the changing times. We’re looking to step up our game, too.
One of the benefits that the Long Beach Register brings is its commitment to print journalism. In a world where journalism is increasingly shifting to the online realm, it is refreshing to see the birth of another newspaper — especially one that does not come with its own website yet.
We think the addition of the Long Beach Register is healthy for a town that had become reliant on only one newspaper, the Press-Telegram. We hope the additional competition will spur creativity and innovative business models that may strengthen the industry as a whole.
After all, the Long Beach Register has not offered its content online yet. It’s a stark contrast to the Press-Telegram and Daily 49er.
The Orange County Register has gained much attention in past years for its push toward print news instead of online news. The Long Beach Register will push for the same and be the ultimate test of this model.
The OC Register has been well-established for years, even before its push-for-print plan. So if a newspaper can survive under this plan from its start, then there must be some merit in the OC Register’s model.
Because of this, Long Beach’s newspaper war is being watched on a national stage.
The success or demise of the Long Beach Register could show whether the industry should push for print or online journalism. It could lead to additional newspapers in other large cities across the nation.
Either way, the Daily 49er is taking part in what could be a turning point for the industry, and we’re excited to see what happens.
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