Allow us to reintroduce ourselves...
For those who don’t know, our team spent the summer rebranding to a new name, mission statement, brand kit, and website. However, who we are at our core remains the same. We are the same paper you’ve trusted for the past 75 years.
This rebrand was an ongoing process spanning years and finally culminated this summer, thanks to a team of dedicated members. Changing our name is the first step in our mission to evolve with the times and create a lasting legacy of sensitivity, collaboration and care for our community. We are always learning from our past and growing to a better future.
The spring 2024 Daily Forty-Niner staff voted to change the name of the publication and keyed the unveiling to the Long Beach Current for its 75th anniversary this fall. Photo credit: Associated Collegiate Press
From 1949 to 2024
Understanding the origin of the Daily Forty-Niner name
In the 2023 study, “Should the campus newspaper change its brand? Applying formative research and dialogic theory to address DEI questions,” responses showed general confusion about the origin of the name Daily Forty-Niner due to CSULB’s association with Prospector Pete and the California Rush. Here are the responses from the 2,542 surveys completed by current CSULB students, faculty and staff, as well as alumni from the Department of Journalism and Public Relations:
Galleries
1962 Forty-Niner editorial staff photo taken by present-day Liberal Arts 4 stairway.
1971 Forty-Niner City Editor Sue Pack; Editor-in-chief Lloyd Herberg; Managing Editor Tony Ardolino
Staff send the issue to the printing press in 1953. Pictured are Sal Handler, business manager; Terry Neunuebel, reporter; Jack Randall, ass't editor; Earl Goddard, news editor; Dee Shinn, activities editor; Margie Randall, managing editor; and Bill Thomas, reporter.
Members of the fall 1952 staff: Back row—T. Smith, R. Melandry, R. Faircloth, Dr. Wiley (adviser), B. Wilets, D. Rees
Front row— G. Ballinger, K. McOsker, P. Seely, H. Guthman
Long Beach State student media delegation to the 1962 CIPA media awards.
Spring 1952: Fermo Cambianica, sports editor; Ray de Groat, columnist; Bernard Wilets, features editor.
The Forty-Niner staff received a rating of All-American, the top honor, in the Associated Collegiate Press' national judging in 1966. They also took second for overall excellence in the California Intercollegiate Press Association's competition, topped only by USC's Daily Trojan.
2001 Daily Forty-Niner editorial staff pose for the Gold Mine yearbook.
Forty-Niner reporters Ken Pitts and Marilyn Haese in 1972.
The 2009 Daily Forty-Niner staff celebrate the newspaper's 60th anniversary as Long Beach State's paper of record.
The spring 2022 Daily Forty-Niner staff take home numerous awards at the 2022 ACP Spring National College Media Conference in Long Beach.
Several of the 2022-2023 Forty-Niner editors photographed for the Women's History Month special print issue.
The Daily Forty-Niner takes home the Online Pacemaker Award at the 2024 ACP Spring National College Media Conference in La Jolla.
After voting in favor of a publication name change, the spring 2024 staff will be the last team named after the 49er moniker in the newspaper's history.
The spring 2023 Daily Forty-Niner team photographed for spring staff pictures.
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