William Smith, left, and Jim Miller work on their primary ballots as they vote in the back room of the Altadena Barber Shop in Los Angeles on Tuesday, June 8, 2010.
By Voters approved a measure Tuesday to expand California’s consumer data privacy laws, which includes allowing consumers the option to not share their personal information with direct businesses, 56.1% to 43.9%.
Proposition 24 now requires businesses to refrain from sharing a consumer’s personal information upon the consumer’s request, provide consumers with an opt-out option for sharing personal information used or disclosed for advertising or marketing, obtain permission before collecting data from consumers under the age of 16, obtain permission from a parent or guardian before collecting data from consumers under the age of 13 and correct inaccurate personal information if requested.
