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Graffiti Beach to showcase ‘Lux’ fashion

Those still unsure about what to get for Mother’s Day should check out “Indie Lux Pop-up,” an event created for mothers and daughters to shop for clothing, accessories and artwork at wholesale prices this Saturday, May 8.

The event will be hosted by Graffiti Beach, an organization that presents an outlet for emerging local artists to sell their crafts to the public market, as described by founder Melanie Michaud.

For those outside the fashion lingo, Indie Lux Pop-up means independent luxurious pop-up. The pop-up refers to “a temporary retail store that ‘pops up’ one day and then disappears within the next two to five days,” according to the organization’s website.

The event includes a fashion show where designers showcase their clothing and acoustic performances by Jennifer Chung and Gorgeous Got a Gun’s lead singer, Veronica Torres.

“I [also] organized some fun treats like CBS’s Bikini Chef [who will come] to teach everyone how to prepare quick and healthy meals,” Michaud said.

Michaud says she wants to create an environment where people can shop for unique and hip clothing at affordable prices. She said she also wants attendees to discover the treasures of emerging bands and to feel inspired by the beautiful artwork and environment of the shop.

“I handpicked accessory and clothing vendors that I felt were some of the best undiscovered talent in the industry,” Michaud said.

One of those vendors is Long Beach resident Jami Larin, a freelance fashion designer and student at Santa Monica City College.

“I don’t really get a chance to always sell my merchandise so it was cool [that] I was given a chance to do that,” Larin said.

Some of Larin’s dresses will be modeled during the fashion show and can be bought upon request. Her styles include fantasy, 1950s and rock ‘n’ roll.

Larin also plans to sell bottle cap earrings, bows, print T-shirts and tote bags among other things.

Pre-sale tickets are $10 and $15 at the door. According to Michaud, 100 percent of the proceeds from the tickets will go to the Hide and Seek Foundation, a local Long Beach charity that raises money for the research of Lysosomal disease, a rare genetic disorder.

“What I love about this foundation is that they have a small boutique of used furniture that they sell for do-it-yourself projects to raise money for the foundation,” Michaud said.

There will also be a silent auction consisting of artwork and photography provided by numerous artists.

“Fifty percent of the proceeds from the silent auction [will go to the Hide and Seek Foundation]. The remaining 50 percent… go to the participating emerging artists,” Michaud said.

Free food will also be provided as well as a bar selling alcoholic beverages.

The event will take place in the Jardin Outdoor Patio at Hotel Maya in Long Beach, located at 700 Queensway Drive. Entrance to the venue opens at 11 a.m. and closes at 7 p.m. Pre-sale tickets can be bought at www.graffitibeach.org.

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