By snoadmin
Project Ethos held its 12th red carpet event in Los Angeles where it showcased emerging artists in fashion, music and art during LA fashion week on Friday.
Project Ethos’ goal is to bring attention to artists it believes the industry should watch out for.
“By merging fashion, music and art concurrently, we bring into existence a unique avenue for artists of all kinds,” according to Project Ethos’ Web site.
The event was hosted at The Music Box in Los Angeles. Even though the venue was not the typical place for a fashion or art show, it provided great space to house so many vendors, artists, musicians and a runway show. The first floor of the venue was where the runway was placed, doubling as a stage where musicians would perform.
Attendees were able to walk around the three-story building and listen to DJs Robb Rockwell and Mando Fresko spin a variety of music ranging from Top 40 hits, hip-hop and old school. The sound system of the theater made your skin vibrate.
There were two bands that provided a soundtrack to the night: Love Grenade and Bruno Mars. The female lead singer for indie rock band Love Grenade had great stage presence. The sound was a mixture of the Yeah Yeah Yeah’s and Blondie.
Bruno Mars is a sultry singer who already has a single playing on the radio named “Nothing On You.” He had the crowd moving and singing along to the song.
Around the many levels of the building, vendors sold jewelry, shirts and sunglasses. The rooftop housed an art gallery of 11 different artists. Most of the artists were on hand to answer questions about their art, which brought a more intimate feel to the exhibit.
On the rooftop, there was soft lighting and music by DJ Frontside; the setting made the ambiance a more relaxed place where art could be appreciated with a view of Hollywood Boulevard’s architecture and nightlife.
Michael Pukac, a resident of Long Beach, was not only there exhibiting some of his artwork, but he was also painting on sight, giving the viewers a behind-the-scenes look at how the artist works, how he is inspired and how the process looks as the painting is created.
All of the art was unique and many of the artists used several tools, paints and textures to get their image on canvas.
Devious Damzels by Maria Peralta had a lot of interesting legging with a very rock and roll, edgy feel to it.
Seth Wellington’s men’s wear was clean, slick Californian clothes.
Shant Der Ashodian’s ARKA was all graphic T-shirts. Many of them were eye-catching but not too overwhelming.
“The main thing is to focus a lot on marketing [because] it is really big in this industry,” said Sevan Aliksanian, a Cal State Long Beach alumnus and designer of ARKA. “Try to find your niche.”
The event was a great way to get familiar with the names of performers and artists. It was clear that a lot of thought was put in to who would be displayed at this show. All of the artists displayed great talent that will surely gain them attention in the near future.
“My dream is to be shown here as a featured designer in the show,” said Hillary Zator, fashion design and merchandising student at CSULB.
The fashion show started promptly at 10 p.m. and showcased nine different fashion lines. These included two “Project Runway” alums, Gordana Gehlhausen presenting GOGA by Gordana and Jesus Estrada presenting Haus of Estrada.