Opinions

Our View: To tune in or out of campaign advertisements?

We are exactly three weeks away from the presidential election, and both candidates have certainly turned up the heat.

Through the candidates’ political advertisements, we have bee inundated from every source of media we own with constant coverage of the campaign.

Some of the advertisements are positive and promote the policies of either President Barack Obama or Gov. Mitt Romney. But, more often than not, they are vicious attack advertisements that pinpoint the opposition’s shortcomings or highlight his failures.

When Romney made his classic Big Bird zinger at the first presidential debate, the Obama campaign team was quick to respond. A political ad that sarcastically deemed Big Bird the mastermind behind criminals like Bernie Madoff and Ken Lay was intended to cast Romeny’s idea of eliminating PBS’s federal funding as an idiotic decision, but it missed the mark.

Instead, it made the Obama campaign look childish for attacking something that was just a poorly executed “zinger” from Romney.

Rather than expose Romney’s lack of explanation for lowering the U.S. deficit, the ad drew the focus to something that is more or less a non-issue. The fate of PBS will not change the tide of this election.

Even so, Romney should leave jokes and zingers to trained comedians.

Political advertisements are not always produced by the campaigns; sometimes they are made independently.

The film “2016: Obama’s America” is a documentary from conservative writer Dinesh D’Souza. Through interviews and reenactments, the film alleges that Obama is highly affected by early influences from his father and the Rev. Jeremiah Wright. The film claims that Obama’s decisions are fueled by his idea to change America’s influence around the world by weakening the U.S. and financially helping other nations that America has previously controlled.

While this may be a more dramatic approach, actor Samuel L. Jackson took a more comedic one towards supporting Obama. In the viral video, Jackson visits the home of a girl who is trying to convince her family to “Wake the F–K Up” and vote for Obama. Jackson and the little girl speak in rhyme, similar to a children’s bedtime story. It is another way that independent contributors are spreading awareness of the campaign.

Coming into the final weeks of the election, we can expect to see plenty more campaign advertisements explaining why Obama or Romney is the candidate to vote for.

Many undecided voters may be swayed by these flashy political advertisements, but lets be honest, these ads are really one-sided. 

 

For a voter in this election, it is important to weed through this political fodder and do some research. Be wary of a documentary made by a radical Obama hater, but at the same time do not be intimidated by Nick Fury.

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