Over the past few years, it’s become a trend for teen idols to grace the month of February with their presence in movie theaters. In 2008, “Hannah Montana and Miley Cyrus: Best of Both Worlds” hit, packing theaters with little girls in bright blonde wigs and glitter pants. In 2009, “Jonas Brothers: The 3-D Concert Experience” blew parents’ minds when the JoBros sprayed their daughters with creamy foam bursting forth from giant guns.
Neither Miley nor the Jonas Brothers, though, seem to have inspired the fervor and complete insanity as teen idol du jour Justin Bieber. Bieber fever has taken over the minds and hearts of our tweens and teens. And with “Justin Bieber: Never Say Never” hitting theaters it doesn’t seem to be letting up any time soon. Now, I think it’s time for some non-tween artists to follow suit and release their own concert films, but are studios willing to try?
The most recent concert film released by an artist over the age of 17 was back in 2008 when U2 3D hit theaters. The film grossed $10 million compared to Cyrus’ $65 million, and, after three years, has yet to be released on DVD or Blu-ray. Perhaps the film’s lackluster box office performance can be attributed to lack of promotion or the fact that U2 isn’t exactly commanding the charts. New releases from Cyrus and the Jonas Brothers would shoot up the iTunes charts back in their respective heydays.
So, what would happen if today’s biggest selling acts released a concert film? What if next year we got “Lady Gaga: The Monster Ball 3D?” An overpriced 3D ticket still beats a $100+ ticket any day, and I want to see her crazy antics up close and personal, or as close and personal as you can get in a movie theater.
My dream scenario for next February consists of me walking into an AMC theater, decked out in my top hat and cape for the film version of the Rod Stewart and Stevie Nicks Heart and Soul Tour. What I want more than anything is to munch on popcorn and candy during the Rod Stewart bits.
Maybe it’s time to start investing in more established acts and putting more faith in older audiences. I’d appreciate the favor.
Alexis Reza is a junior journalism major and assistant opinions editor for the Daily 49er.
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